Sep 3, 2014

How Do You Get Others to Listen to You?

This graphic above is from the works of Robert V. Keteyian, who works in the space of “interpersonal communication consulting.” He’s been an advisor to many within the Human Resources space for years, and his work has been featured on Fast Company, among numerous other places.

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Aug 22, 2014

DZone (Makers of AnswerHub) Ranks No. 3167 on the 2014 Inc. 5000

Inc. magazine ranked DZone (the makers of AnswerHub) No. 3167 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies.

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Aug 27, 2014

Is Smart Simplicity the Future of Business?

The way we view and conduct business has really changed in the past 75 years. The Fortune 500 was created in 1955; since then, you can argue that the business environment is six times more competitive + complex than it was.

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Aug 22, 2014

Did Social Media Kill the Marketing Funnel?

One central component of marketing is the idea of "the funnel." You can look at it in different ways, but essentially it teaches you how customers move through their interactions with a brand: typically it's something like awareness, interest, evaluation, trial, adoption/conversion, and advocacy.

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Aug 11, 2014

Brevity is the Soul of Business Communications

In a given day, an American consumes 34GB of content, checks their phone 150+ times, and receives 300+ work and personal e-mails. That sounds rough across 24 hours...but when you fit that into the eight to ten work hours, that it actually occurs, it is daunting.

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